Amazon 4-Star and Brick and Mortar Strategy

Amazon launched a new physical store on September 27th called Amazon 4-Star. The stores sell products from Amazon.com that are either best sellers, ranked 4 stars or higher, or new and trending. This is more incentive to make sure that you are monitoring reviews, have the best browse nodes possible and have a launch strategy for your new products. In addition to top rated products Amazon will also be selling its own products, Alexa devices and smart home accessories.
 
The 4-Star store is part of Amazon’s broader brick and mortar expansion. Earlier this month, it considering opening 3,000 cashier-less stores by 2021 to expand on the success of its Amazon Go store. Amazon already has more than 500 physical retail locations including Wholefoods and pop-up stores. Amazon stores commonly sell Amazon private label products and high-volume items with good margins.
 
In the 4-Star store, digital price tags alongside every product show the Prime price and list price, as well as Prime member savings, average star rating, and the total number of reviews a product has received. Customers who aren’t already Prime members can sign up for a free 30-day trial and receive the Amazon.com price in store. This is yet another way that Amazon is luring customers with discounts and other incentives to shop and return to Amazon as a Prime customer.