On September 13, 2018, Wal-Mart relaunched Jet.com with a localized brand strategy and a 3-hour delivery service. In this article and the graphic below, Business Insider notes that while Wal-Marts ecommerce sales have been consistently growing at a healthy rate, ecommerce sales growth has increased recently.
This past year Wal-Mart rolled out the updates to appeal to customers:
Jetblack – A text message-based shopping service that costs $50 per month and includes speedy delivery, gift recommendations, and easy returns
Revamped Walmart.com website to enhance customer experience with more content and virtual reality
Premium Brand Pages – A section of Walmart.com providing a selection of high-end brands catering to higher-income customers
More Pick-up Only Locations – locations for customers to pick-up the groceries that they ordered online
As Amazon continues to innovate so too does its competitors like Wal-Mart and Alibaba. The retail landscape is evolving. In order to keep up, it is important for international businesses to have a unified strategy across platforms (Amazon, Home Depot, Wal-Mart, etc.), distribution channels and sales teams globally.