In an attempt to improve the customer experience while shopping on Amazon, the company announced new rules for 3rd party marketplace sellers.
Starting June 12th, sellers now must include a price per unit for all existing and new listings that include a consumable. This means sellers must indicate how much of an item there is, and a unit of measure.
Second, on June 10th, Amazon announced that sellers who list phone cases or accessories must provide compatibility information, meaning sellers must list exactly which models the item is compatible with in the description.
Third, Amazon announced that starting July 22nd, product titles must comply with Amazon naming conventions, removing extraneous information and emojis from the title. 3rd party listings that do not comply with Amazon’s new rules will be suppressed from search, making them difficult, if not impossible for customers to find.