Launching in 2017 as one of Amazon’s first forays into social media, Amazon Spark, an Instagram inspired photo shopping feed has largely shut down. According to an Amazon spokesperson:
“Spark is not gone entirely, we’ve pivoted and narrowed the experience based on what resonated with customers – shoppable images and collections in fashion and home decor. We’ve changed the name to #FoundItOnAmazon to reflect the tag that influencers are using on social media to share their great finds with others. #FoundItOnAmazon is currently available to all Amazon App customers and a large portion of desktop customers as well.”
This marks the second Amazon service to end operations in June, with Geekwire reporting on June 10th that Amazon’s restaurant delivery service, which launched in 2015 to compete with Uber Eats and Postmates, closing up shop on June 24th.