Taking a closer look at the most effective use of Amazon advertising and how you are spending your marketing dollars is critical. Reports show that banner ads for sponsored brands get more clicks, but sponsored listings result in a larger return on investment. Either way, Amazon profits from vendors putting money into each of these channels, so it is up to vendors and sellers to make these marketing choices.
Navazon will help you prioritize your business goals and implement an advertising strategy to fulfill them. If you want to maximize impressions of your brand, then sponsored brands appear to be the most effective. Sponsored listings can provide a higher and quicker return on investment, which may be your objective. With Amazon Private Label products being added to search results for many keywords, Amazon is taking over ad space and increasing costs for advertisers as well. Navazon now has software available to optimize Amazon Advertising results for its clients, whether their marketing goals include increased views or maximum return on investment. Let us know if you’d like us to use it to benefit your account.