Amazon’s Climate Pledge Initiative

Last year, Amazon emphasized its commitment to building a sustainable business for customers and the planet by co-founding The Climate Pledge, a program focused on achieving net zero carbon across their organization by 2040.  


Key Takeaways 

  • Amazon’s goal is to reach net zero carbon by 2040 
  • There are several requirements necessary to become a part of this program 
  • 18 trusted third-party certifications working with Amazon 
  • Vendors and sellers can get their products marked with the “Climate Pledge Friendly” label


To achieve the ambitions goal of net zero carbon by 2040 as part of The Climate Pledge, Amazon has established goals that will help them on their way. 

  • Renewable Energy – Power operations with 100% renewable energy by 2025 
  • Shipment Zero – All Amazon shipments net zero carbon, with 50% of all shipments net zero carbon by 2030 
  • Electric Vehicles – Purchasing 100,000 electric delivery vehicles 
  • Investment Funds – $2 billion to the Climate Pledge Fund for developing carbon emission reduction technologies and $100 million in reforestation projects through Right Now Climate 
  • Circular Economy – Minimize waste, increase recycling, and provide options for customers to reuse, repair, and recycle products—sending less material to the landfill and more back into the circular economy  


Other businesses can become a part of this program if they agree to several actions. 

  • Regular Reporting – Regularly measure and account for greenhouse gas emissions 
  • Carbon Elimination – Implement and demonstrate real changes and innovations for decarbonization strategies in line with the Paris Agreement 
  • Credible Offsets – Take quantifiable, long-lasting, and socially-beneficial actions to neutralize remaining emissions to achieve net zero annual carbon emissions by 2040 


Amazon launches “Climate Pledge Friendly” Program 

Vendors and sellers can become a part of Amazon’s eco-friendly initiatives by getting their products to be part of the Climate Pledge Friendly program. A label is attached to qualifying products to show that they are sustainable in some way, such as reducing the carbon footprint of shipments to customers.  This helps shoppers easily see these efforts when they are looking for products that are trying to help preserve nature. 


There are 18 trusted third-party certifications working with Amazon in the program that are focused on various aspects of product sustainability. Amazon’s own new Compact by Design certification is meant to improve the packaging of products by reducing packaging, volume, and even weight to make shipping easier and more efficient. All these changes may seem small, but they add up to big benefits in reducing carbon emissions from design all the way through manufacturing and shipping. 


Many brands have ensured their products have joined the Climate Pledge Friendly program to show their shoppers their commitment to the improvement of our planet. Several lead the way by getting their Compact by Design certification.  

  • Seventh Generation – A super concentrated laundry detergent uses 60% less plastic and 50% less water than standard 100-ounce laundry bottles. 
  • Mrs. Meyer’s – Their multi-surface concentrate product is a formula designed to eliminate excess water. A 32-oz bottle can make more than 16 gallons of cleaning solution. 


With so many measures being taken to reduce waste, carbon emission, and overall harm humans do to the planet, Amazon is paving the way for a new way to do business. This new way will also help ensure we can keep doing business long into the future. With so many brands that depend on the Amazon marketplace, the e-retail giant is leading the way, and organizations will likely flounder and struggle if they don’t follow that lead. 


Navazon’s experts are here to help you help you find the proven methods and processes that will bring success in your Amazon business. If you have questions about how you can use Amazon’s Climate Pledge Friendly program to boost your profitability or how to optimize your online retail operations, contact a representative today.