The Buy Box is the area of an Amazon detail page that provides the offer on the item being viewed. It is where the “Add to Cart” and “Buy Now” buttons are located, informing the shopper of almost all the buying and delivery details they will need to decide whether on not to buy the …
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How did review comments help? Reviews are a major aspect of detail pages, creating an outsider view of the product for shoppers. Products with more and better reviews perform better in virtually every aspect on the Amazon marketplace. Commenting on reviews was an effective way for vendors and sellers to address customer concerns or help …
Click here to download a pdf of the slides, Jan 19 2021 Navazon Webinar Staying up to date with Amazon and all the ways to sell on the marketplace requires constant focus. Navazon is here to help you navigate the shifting e-commerce landscape and help your business grow. This month’s webinar covered a variety …
New metrics available from Amazon allow you to see how your Sponsored Brand marketing ranks with your competition. Access to this kind of information helps you know where your advertising efforts are succeeding as well as they could be, directing your future marketing emphasis. Key Takeaways Understanding how your marketing compares to your competitors …