Month: May 2021

How to Fight Counterfeit Products on Amazon

Key Takeaways  Amazon has put systems in place to fight counterfeit products  Counterfeit products can have serious effects on your business  You can take steps to assist Amazon’s anti-counterfeit programs    Amazon’s 2020 Crack-Down  Amazon recently published the results of their efforts to crack down on counterfeit goods sold on its marketplace last year. The …

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Are Fake Reviews Hurting Your Amazon Business?

The reviews section on product listings contains perhaps the most influential information that can sway a shopper to buy or not to buy. According to a study from the Spiegel Research Center, “With nearly 95% of shoppers reading online reviews before making a purchase, reviews have transformed the way consumers make purchase decisions.”  While marketing …

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How to Prepare Your Operations for Amazon’s Prime Day

Finding success on Amazon Prime Day isn’t all about advertising your products well. Your business operations and preparation play a huge factor in whether your products sell on such a high-profile event. Take the time now to prepare your business for Prime Day 2021.    Key Takeaways  Selecting the right products to promote through the …

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