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Why Should Your Business Be Selling on Amazon?

Online shopping is a new reality of life. And businesses that hadn’t even considered it in the past are now realizing how vital it is for their growth, especially through Amazon. Selling on the world’s largest marketplace is helping businesses find success that would be otherwise impossible.    Key Takeaways  Amazon’s shopping audience is unrivaled …

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What Do You Need to Know About Amazon’s New Provisional CoOp Rates Matter? 

Amazon has recently implemented a new provisional CoOp rate for businesses that sell through Vendor Central. Many people may just let this pass. Others may panic because they already have CoOp agreements. Navazon is here to help guide businesses through these technicalities of working with Amazon to maximum profitability.    Key Takeaways  Amazon’s CoOp rates …

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How do Small Businesses Play Critical Roles for Amazon?

Everyone knows about Amazon’s customer obsessed focus, but they also are highly driven to ensure that their business partners are successful as well. Amazon partners with other businesses in a variety of ways, giving both opportunities for growth that will further their capacity to satisfy customer needs.    Key Takeaways  Amazon’s small businesses partners help …

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What is Amazon’s “Rising Tide”?

Amazon understands the ripple effect, and that its decisions make changes for more than just their business partners and customers. This is widely evident in their recently released stories they are calling the “Rising Tide”. These stories highlight the progress that other businesses have experienced because of Amazon’s nation-wide increase in starting wage to $15/hr.  …

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Prime Now Merges with Amazon’s Primary Platforms

Back in 2014, Amazon began their Prime Now service to provide shoppers with last-minute delivery of essential items that they can’t really wait for. Until recently it had been its own mobile ap and website. Now, Amazon is merging Prime Now with Amazon’s primary app and website.    Key Takeaways  Prime Now provides ultrafast deliver …

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How Does Amazon Support the United States Postal Service?

With the quality of service in the shopping experience that Amazon offers, from product selection to quick deliveries, it may seem like a wonder that businesses that also offer those services still exist, including the United States Postal Service (USPS). However, this organization is an essential partner in Amazon’s operations.    Key Takeaways  Amazon works …

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Why Should You Pay Attention to Your Reviews?

Customer obsession has helped Amazon become one of the most successful marketplaces in the world. Customer reviews are a key element of that customer satisfaction. As such, reviews should play a critical role in managing any Amazon business account.   Key Takeaways Use positive reviews to further enhance and highlight the product Negative reviews can …

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How Can Brand Registry and Project Zero Help You?

As the potential for business to succeed and grow with Amazon has increased, so have the number of people trying to take advantage of the marketplace to make a quick buck at the expense of shoppers and legitimate businesses. To combat these bad actors, Amazon has developed programs to help stop their dishonest practices and …

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How to Fight Counterfeit Products on Amazon

Key Takeaways  Amazon has put systems in place to fight counterfeit products  Counterfeit products can have serious effects on your business  You can take steps to assist Amazon’s anti-counterfeit programs    Amazon’s 2020 Crack-Down  Amazon recently published the results of their efforts to crack down on counterfeit goods sold on its marketplace last year. The …

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Are Fake Reviews Hurting Your Amazon Business?

The reviews section on product listings contains perhaps the most influential information that can sway a shopper to buy or not to buy. According to a study from the Spiegel Research Center, “With nearly 95% of shoppers reading online reviews before making a purchase, reviews have transformed the way consumers make purchase decisions.”  While marketing …

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How to Prepare Your Operations for Amazon’s Prime Day

Finding success on Amazon Prime Day isn’t all about advertising your products well. Your business operations and preparation play a huge factor in whether your products sell on such a high-profile event. Take the time now to prepare your business for Prime Day 2021.    Key Takeaways  Selecting the right products to promote through the …

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How Can You Optimize your Advertising on Prime Day 2021?

Vendors and sellers constantly struggle to find the best ways to advertise their products on Amazon. And the increased traffic and potential profit of   make that struggle even more critical for businesses. Navazon’s experts have found several key actions to take to guide businesses on their Prime Day advertising.   Key Takeaways for Prime …

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Navazon Monthly Webinar – March 2021 New Account Launch

Click here to download a pdf of the slides, Navazon Webinar March 2021 Key Takeaways · Discover the essential keys for successful creation and implementation of content on Amazon · Learn methods of getting your inventory into Amazon fulfillment centers · Ensure your products are Retail Ready and prepared for success · Understanding the basics …

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Navazon Monthly Webinar – February 2021 Optimizing your brand for mobile

Click here to download a pdf of the slides, February 2021 Webinar Key Takeaways  Experts say 53% of ecommerce sales will be through mobile in 2021  Successful brands on Amazon spend time and resources to create a connected brand experience across all platforms Upload branded lifestyle images & infographics for your top products  Utilize sponsored …

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What You Need to Know About Vendor Central Changes to Product Edits

Tracking changes that Amazon makes to the Vendor Central interface is an important part of managing an Amazon account properly. Recently, they have made some adjustments on how vendors can edit details of the products in their catalog.    Edit product detail page  Changed Look  Previously, this page showed the list of values for vendors …

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