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What You Need to Know About Vendor Central Changes to Product Edits

Tracking changes that Amazon makes to the Vendor Central interface is an important part of managing an Amazon account properly. Recently, they have made some adjustments on how vendors can edit details of the products in their catalog.    Edit product detail page  Changed Look  Previously, this page showed the list of values for vendors …

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4-Point Checklist for a Successful New Product Launch on Amazon

Making sure that products are ready for success on the Amazon platform takes a lot of work, and paying attention to the details counts. Here is a checklist to make sure your items have the best chance at success.     Key Takeaways  Creating effective content that is key to grabbing the attention of shoppers and …

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Sponsored Brand Marketing Metrics Ranking

New metrics available from Amazon allow you to see how your Sponsored Brand marketing ranks with your competition. Access to this kind of information helps you know where your advertising efforts are succeeding as well as they could be, directing your future marketing emphasis.    Key Takeaways  Understanding how your marketing compares to your competitors …

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Navazon Inc – Selling on Amazon – Annual Planning – December 2020

  Click here to download a pdf of the slides,Navazon Inc – Selling on Amazon – Annual Planning – December 2020 Slides   Staying up to date with Amazon and all the ways to sell on the marketplace requires constant focus. Navazon is here to help you navigate the shifting e-commerce landscape and help your business grow. This month’s webinar covered a …

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Amazon Day Delivery

In line with Amazon’s customer obsession, they have recently offered a new program to its Prime members. Amazon Day delivery allows those shoppers to consolidate their deliveries in a week to a single day/delivery.    Key Takeaways  Amazon Day comes at no added cost, is easy to use, and lets you choose when deliveries are …

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Battling Suppressed ASINs Due to Images

Key Takeaways  Suppressions are a constant source of difficulty that can cost vendors and sellers revenue.  Having images that do not comply with Amazon’s guidelines are a common cause of suppressions.  Text, logos, and watermarks are not allowed on main images and will cause detail page suppressions.  An image suppression tracker is available in Vendor …

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What You Want to Know About Sponsored Display Right Now

Key Takeaways  Sponsored Display is an effective way to market products on and off Amazon  Targeting options help effectively reach shoppers through views, products, or customer interest  Creative customization options are now available to make unique headlines and logos  Amazon is always trying to make advertising simpler and more accessible to vendors and sellers, because their success means success for the Amazon marketplace. The main tools they provide for advertising are …

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Amazon’s Climate Pledge Initiative

Last year, Amazon emphasized its commitment to building a sustainable business for customers and the planet by co-founding The Climate Pledge, a program focused on achieving net zero carbon across their organization by 2040.     Key Takeaways  Amazon’s goal is to reach net zero carbon by 2040  There are several requirements necessary to become a part of this program  18 trusted third-party certifications working with Amazon  Vendors and sellers can get …

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Navazon Monthly Webinar – October 2020

Ensuring that your Amazon business is operating at peak performance is essential for any business operating online. Keep up with the latest developments, technologies, and techniques surrounding Amazon with the experts at Navazon.     Key Takeaways  Fulfillment Center capacity constraints may limit operations during Q4.  COVID responses, Prime Day, and approaching holidays create both challenges and opportunities.  Ideal use of Brand Store pages increases brand image …

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Using Amazon Live to Grow Your Brand

Shoppers can find almost anything they could want on Amazon, from sports equipment and electronics to essential oils or emergency preparedness kits and everything in between.     With so many products that could grab a shopper’s attention and their money, vendors and sellers need to take advantage of any tool available to get their products in front of potential …

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