navazonconsulting

Covid-19 update 6/2

Click here to download a pdf of the slides,Navazon Inc Amazon Updates – Current Environment – COVID-19 2020_06_02 (1)   The current environment of Amazon and online retail is unique in the company’s history. COVID-19 has changed that landscape for many businesses, including Amazon. Going forward, Amazon continues to adapt to the concerns and needs …

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Covid-19 Update 5/19

  The world is beginning to seek recovery from the economic troubles that have come as a result of reactions to COVID-19. The past week has seen several changes for Amazon and its partners.   Amazon Operations With phased reopening of economies and lifting of stay-at-home orders taking place, Amazon is still one of the …

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Covid-19 Update 4/28

Click here to download a pdf of the slides, Amazon Impacts of COVID-19 – Navzon Inc – April 28 2020.    Amazon continues to recover and adapt as the COVID-19 pandemic crisis begins to take a downturn in many ways.   Amazon Operations This week, more than in recent weeks, Amazon has increased its purchase …

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Sponsored brands

Use Sponsored Brands videos as a new way to market your products on mobile devices. These videos will help your products stand out in search results and help customers discover your brand and products as they shop on Amazon. These ads are keyword targeted, cost-per-click, and link customers directly to the product detail page where they can learn more …

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Continuing Limitations with Higher Demand During COVID-19

As the impact of the COVID-19 pandemic grows, many are searching for ways to lessen the negative effects that continue to grow in number.   Navazon Inc. founder, Alan Adams, and his team of experts continually monitor the situation so that they can best help vendors survive and thrive through these difficult times. Their weekly …

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Amazon Searches Reportedly Account for the Company’s Own Profits

According to The Wall Street Journal, Amazon’s product search feature has reportedly been tweaked to feature products that are more profitable for the company, like private-label goods it owns, more prominently. However, Amazon spokesperson Angie Newman claims that the story is not factually accurate.   While the truth of any of the claims is yet …

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Sophisticated Advertising on Amazon to Fulfill Any Marketing Goals

Taking a closer look at the most effective use of Amazon advertising and how you are spending your marketing dollars is critical. Reports show that banner ads for sponsored brands get more clicks, but sponsored listings result in a larger return on investment. Either way, Amazon profits from vendors putting money into each of these …

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Amazon Provides Tools to Protect Brand and Profits

Although Amazon created Brand Registry and Transparency by Amazon as tools to help vendors protect their brands, counterfeiting remains a common vendor problem. Navazon regularly uses these tools and partners with clients to maintain brand integrity.   Amazon’s Brand Registry enables vendors to report brand violations and provide information to prevent them in the future. …

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Senatorial Questioning on Amazon’s Choice Program

After senatorial questioning, spurred by a report about problems with Amazon Choice products, Amazon responded. While ensuring that reports with problem products are taken seriously, Amazon’s response emphasized how difficult it is to make personal evaluations of recipients of the badge.   The original story from BuzzFeed pointed out inferior products that received the seemingly …

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“Grass-Roots” Nonprofit Group Revealed with Links to Amazon Rivals

According to The Wall Street Journal, “About 18 months ago a new nonprofit group called Free and Fair Markets Initiative (FFMI) launched a national campaign criticizing the business practices of one powerful company: Amazon.com Inc.” As it turns out, major funders of FFMI are some of Amazon’s largest rivals. But even with this revelation, claims …

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Target takes on Prime Day with the “Deal Days Event” on July 15-16

This year on July 15 and 16, Target will be competing directly with Prime Day during their Deal Days Event. Unlike Prime Day however, Target shoppers will not need a membership in order to cash out on the deals. “This year, we’re giving guests more discounts across even more of our assortment with two days …

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FedEx declines to renew Amazon Express contract

FedEx announced on June 7th that it would not renew the FedEx Express domestic contract with Amazon: “FedEx has made the strategic decision to not renew the FedEx Express US domestic contract with Amazon.com, Inc. as we focus on serving the broader e-commerce market.” Express is FedEx’s fast shipping option, with packages arriving either overnight …

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