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Amazon Insights on Brand Impressions

Amazon Insights is a market research program that helps brands develop, launch, and sell their products. The program analyzes and brings together customer perceptions from surveys about the products that they buy. Responses to these surveys highlight attributes and assets of the products which customers say are most likely to impact buying decisions.   With …

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Hazmat Flags on Amazon and Passing the Review

Vendors and sellers offer all kinds of products on Amazon’s online marketplace, from t-shirts and tools to toys and toilet paper. Sometimes, a product may have aspects that make it dangerous in for Amazon to either store or transport. This may be because of some chemical or ingredient that makes it possibly unsafe, whether it …

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Covid-19 update 6/2

Click here to download a pdf of the slides,Navazon Inc Amazon Updates – Current Environment – COVID-19 2020_06_02 (1)   The current environment of Amazon and online retail is unique in the company’s history. COVID-19 has changed that landscape for many businesses, including Amazon. Going forward, Amazon continues to adapt to the concerns and needs …

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Covid-19 Update 5/19

  The world is beginning to seek recovery from the economic troubles that have come as a result of reactions to COVID-19. The past week has seen several changes for Amazon and its partners.   Amazon Operations With phased reopening of economies and lifting of stay-at-home orders taking place, Amazon is still one of the …

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Covid-19 Update 4/28

Click here to download a pdf of the slides, Amazon Impacts of COVID-19 – Navzon Inc – April 28 2020.    Amazon continues to recover and adapt as the COVID-19 pandemic crisis begins to take a downturn in many ways.   Amazon Operations This week, more than in recent weeks, Amazon has increased its purchase …

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Sponsored brands

Use Sponsored Brands videos as a new way to market your products on mobile devices. These videos will help your products stand out in search results and help customers discover your brand and products as they shop on Amazon. These ads are keyword targeted, cost-per-click, and link customers directly to the product detail page where they can learn more …

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Continuing Limitations with Higher Demand During COVID-19

As the impact of the COVID-19 pandemic grows, many are searching for ways to lessen the negative effects that continue to grow in number.   Navazon Inc. founder, Alan Adams, and his team of experts continually monitor the situation so that they can best help vendors survive and thrive through these difficult times. Their weekly …

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Amazon Searches Reportedly Account for the Company’s Own Profits

According to The Wall Street Journal, Amazon’s product search feature has reportedly been tweaked to feature products that are more profitable for the company, like private-label goods it owns, more prominently. However, Amazon spokesperson Angie Newman claims that the story is not factually accurate.   While the truth of any of the claims is yet …

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Sophisticated Advertising on Amazon to Fulfill Any Marketing Goals

Taking a closer look at the most effective use of Amazon advertising and how you are spending your marketing dollars is critical. Reports show that banner ads for sponsored brands get more clicks, but sponsored listings result in a larger return on investment. Either way, Amazon profits from vendors putting money into each of these …

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