YARDMAX reached +100k monthly Amazon sales three months after launch

SITUATION

YARDMAX sells yard and home improvement tools ranging from snow blowers and log splitters to wheelbarrows and cement mixers. Their high-powered, durable, and operator friendly equipment includes premium products at affordable price points.

As both a new company and vendor on Amazon, YARDMAX sought Navazon’s help to improve the sales of their snow blowers during peak season. In late 2016, Navazon worked with YARDMAX to set their snow blowers up for success against major competitors such as Snow Joe and Husqvarna.

Large Items

YARDMAX items were too large to ship into regular Amazon fulfillment centers, with an AVG. weight of 500+ pounds per unit.

High ASP

AVG. selling price of YARDMAX products is $1700. Ecommerce customers may be unwilling to pay for such an expensive item.

Unknown brand

YARDMAX launched their company in 2016, and having little brand exposure, they were relatively unknown at the time

our Solution

Artboard 1

Dropship Delivery

Delivered products to customers faster, leading to a quicker turnaround.

Artboard 1 copy

Product Variations

Organized all merged ASINs into variations by style and size to display product features and options.

Artboard 1 copy 2

A+ Pages

Included A+ content on detail pages to enhance customer experience.

Artboard 1 copy 3

Amazon keywords

Utilized Amazon Marketing Services and keyword research to increase traffic to products.

Results

+$100k

monthly sales

attained in first three months

Artboard 1 copy 4$101,181$39,098$1,678OCTNOVDEC

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