Amazon

Battling Suppressed ASINs Due to Images

Key Takeaways  Suppressions are a constant source of difficulty that can cost vendors and sellers revenue.  Having images that do not comply with Amazon’s guidelines are a common cause of suppressions.  Text, logos, and watermarks are not allowed on main images and will cause detail page suppressions.  An image suppression tracker is available in Vendor …

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What You Want to Know About Sponsored Display Right Now

Key Takeaways  Sponsored Display is an effective way to market products on and off Amazon  Targeting options help effectively reach shoppers through views, products, or customer interest  Creative customization options are now available to make unique headlines and logos  Amazon is always trying to make advertising simpler and more accessible to vendors and sellers, because their success means success for the Amazon marketplace. The main tools they provide for advertising are …

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Amazon’s Climate Pledge Initiative

Last year, Amazon emphasized its commitment to building a sustainable business for customers and the planet by co-founding The Climate Pledge, a program focused on achieving net zero carbon across their organization by 2040.     Key Takeaways  Amazon’s goal is to reach net zero carbon by 2040  There are several requirements necessary to become a part of this program  18 trusted third-party certifications working with Amazon  Vendors and sellers can get …

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Navazon Monthly Webinar – October 2020

Ensuring that your Amazon business is operating at peak performance is essential for any business operating online. Keep up with the latest developments, technologies, and techniques surrounding Amazon with the experts at Navazon.     Key Takeaways  Fulfillment Center capacity constraints may limit operations during Q4.  COVID responses, Prime Day, and approaching holidays create both challenges and opportunities.  Ideal use of Brand Store pages increases brand image …

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Using Amazon Live to Grow Your Brand

Shoppers can find almost anything they could want on Amazon, from sports equipment and electronics to essential oils or emergency preparedness kits and everything in between.     With so many products that could grab a shopper’s attention and their money, vendors and sellers need to take advantage of any tool available to get their products in front of potential …

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Making Your Best Brand Store on Amazon

One difficulty with selling on Amazon these days is ensuring that your brand is represented accurately to customers. Amazon now offers Brand Store pages as an opportunity for businesses to showcase their catalog in a much more customized and unique way meant to build brand loyalty and improve the overall image of your brand to Amazon shoppers.    …

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Navazon Monthly Update October 2020

Ensuring that your Amazon business is operating at peak performance is essential for any business operating online. Keep up with the latest developments, technologies, and techniques surrounding Amazon with the experts at Navazon.   Key Takeaways: Fulfillment Center capacity constraints during Q4  COVID responses, Prime Day, and what to be aware of as holidays approach  …

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Amazon Insights on Brand Impressions

Amazon Insights is a market research program that helps brands develop, launch, and sell their products. The program analyzes and brings together customer perceptions from surveys about the products that they buy. Responses to these surveys highlight attributes and assets of the products which customers say are most likely to impact buying decisions.   With …

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Hazmat Flags on Amazon and Passing the Review

Vendors and sellers offer all kinds of products on Amazon’s online marketplace, from t-shirts and tools to toys and toilet paper. Sometimes, a product may have aspects that make it dangerous in for Amazon to either store or transport. This may be because of some chemical or ingredient that makes it possibly unsafe, whether it …

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Sponsored brands

Use Sponsored Brands videos as a new way to market your products on mobile devices. These videos will help your products stand out in search results and help customers discover your brand and products as they shop on Amazon. These ads are keyword targeted, cost-per-click, and link customers directly to the product detail page where they can learn more …

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Amazon Searches Reportedly Account for the Company’s Own Profits

According to The Wall Street Journal, Amazon’s product search feature has reportedly been tweaked to feature products that are more profitable for the company, like private-label goods it owns, more prominently. However, Amazon spokesperson Angie Newman claims that the story is not factually accurate.   While the truth of any of the claims is yet …

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Sophisticated Advertising on Amazon to Fulfill Any Marketing Goals

Taking a closer look at the most effective use of Amazon advertising and how you are spending your marketing dollars is critical. Reports show that banner ads for sponsored brands get more clicks, but sponsored listings result in a larger return on investment. Either way, Amazon profits from vendors putting money into each of these …

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