Amazon

Sponsored brands

Use Sponsored Brands videos as a new way to market your products on mobile devices. These videos will help your products stand out in search results and help customers discover your brand and products as they shop on Amazon. These ads are keyword targeted, cost-per-click, and link customers directly to the product detail page where they can learn more …

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Amazon Searches Reportedly Account for the Company’s Own Profits

According to The Wall Street Journal, Amazon’s product search feature has reportedly been tweaked to feature products that are more profitable for the company, like private-label goods it owns, more prominently. However, Amazon spokesperson Angie Newman claims that the story is not factually accurate.   While the truth of any of the claims is yet …

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Sophisticated Advertising on Amazon to Fulfill Any Marketing Goals

Taking a closer look at the most effective use of Amazon advertising and how you are spending your marketing dollars is critical. Reports show that banner ads for sponsored brands get more clicks, but sponsored listings result in a larger return on investment. Either way, Amazon profits from vendors putting money into each of these …

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Senatorial Questioning on Amazon’s Choice Program

After senatorial questioning, spurred by a report about problems with Amazon Choice products, Amazon responded. While ensuring that reports with problem products are taken seriously, Amazon’s response emphasized how difficult it is to make personal evaluations of recipients of the badge.   The original story from BuzzFeed pointed out inferior products that received the seemingly …

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Target takes on Prime Day with the “Deal Days Event” on July 15-16

This year on July 15 and 16, Target will be competing directly with Prime Day during their Deal Days Event. Unlike Prime Day however, Target shoppers will not need a membership in order to cash out on the deals. “This year, we’re giving guests more discounts across even more of our assortment with two days …

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