Amazon

Why Should Your Business Be Selling on Amazon?

Online shopping is a new reality of life. And businesses that hadn’t even considered it in the past are now realizing how vital it is for their growth, especially through Amazon. Selling on the world’s largest marketplace is helping businesses find success that would be otherwise impossible.    Key Takeaways  Amazon’s shopping audience is unrivaled …

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What Do You Need to Know About Amazon’s New Provisional CoOp Rates Matter? 

Amazon has recently implemented a new provisional CoOp rate for businesses that sell through Vendor Central. Many people may just let this pass. Others may panic because they already have CoOp agreements. Navazon is here to help guide businesses through these technicalities of working with Amazon to maximum profitability.    Key Takeaways  Amazon’s CoOp rates …

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How do Small Businesses Play Critical Roles for Amazon?

Everyone knows about Amazon’s customer obsessed focus, but they also are highly driven to ensure that their business partners are successful as well. Amazon partners with other businesses in a variety of ways, giving both opportunities for growth that will further their capacity to satisfy customer needs.    Key Takeaways  Amazon’s small businesses partners help …

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What is Amazon’s “Rising Tide”?

Amazon understands the ripple effect, and that its decisions make changes for more than just their business partners and customers. This is widely evident in their recently released stories they are calling the “Rising Tide”. These stories highlight the progress that other businesses have experienced because of Amazon’s nation-wide increase in starting wage to $15/hr.  …

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Prime Now Merges with Amazon’s Primary Platforms

Back in 2014, Amazon began their Prime Now service to provide shoppers with last-minute delivery of essential items that they can’t really wait for. Until recently it had been its own mobile ap and website. Now, Amazon is merging Prime Now with Amazon’s primary app and website.    Key Takeaways  Prime Now provides ultrafast deliver …

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How Does Amazon Support the United States Postal Service?

With the quality of service in the shopping experience that Amazon offers, from product selection to quick deliveries, it may seem like a wonder that businesses that also offer those services still exist, including the United States Postal Service (USPS). However, this organization is an essential partner in Amazon’s operations.    Key Takeaways  Amazon works …

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Why Should You Pay Attention to Your Reviews?

Customer obsession has helped Amazon become one of the most successful marketplaces in the world. Customer reviews are a key element of that customer satisfaction. As such, reviews should play a critical role in managing any Amazon business account.   Key Takeaways Use positive reviews to further enhance and highlight the product Negative reviews can …

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How Can Brand Registry and Project Zero Help You?

As the potential for business to succeed and grow with Amazon has increased, so have the number of people trying to take advantage of the marketplace to make a quick buck at the expense of shoppers and legitimate businesses. To combat these bad actors, Amazon has developed programs to help stop their dishonest practices and …

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Are Fake Reviews Hurting Your Amazon Business?

The reviews section on product listings contains perhaps the most influential information that can sway a shopper to buy or not to buy. According to a study from the Spiegel Research Center, “With nearly 95% of shoppers reading online reviews before making a purchase, reviews have transformed the way consumers make purchase decisions.”  While marketing …

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Navazon Inc – Selling on Amazon – Annual Planning – December 2020

  Click here to download a pdf of the slides,Navazon Inc – Selling on Amazon – Annual Planning – December 2020 Slides   Staying up to date with Amazon and all the ways to sell on the marketplace requires constant focus. Navazon is here to help you navigate the shifting e-commerce landscape and help your business grow. This month’s webinar covered a …

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Amazon Day Delivery

In line with Amazon’s customer obsession, they have recently offered a new program to its Prime members. Amazon Day delivery allows those shoppers to consolidate their deliveries in a week to a single day/delivery.    Key Takeaways  Amazon Day comes at no added cost, is easy to use, and lets you choose when deliveries are …

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Battling Suppressed ASINs Due to Images

Key Takeaways  Suppressions are a constant source of difficulty that can cost vendors and sellers revenue.  Having images that do not comply with Amazon’s guidelines are a common cause of suppressions.  Text, logos, and watermarks are not allowed on main images and will cause detail page suppressions.  An image suppression tracker is available in Vendor …

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What You Want to Know About Sponsored Display Right Now

Key Takeaways  Sponsored Display is an effective way to market products on and off Amazon  Targeting options help effectively reach shoppers through views, products, or customer interest  Creative customization options are now available to make unique headlines and logos  Amazon is always trying to make advertising simpler and more accessible to vendors and sellers, because their success means success for the Amazon marketplace. The main tools they provide for advertising are …

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Amazon’s Climate Pledge Initiative

Last year, Amazon emphasized its commitment to building a sustainable business for customers and the planet by co-founding The Climate Pledge, a program focused on achieving net zero carbon across their organization by 2040.     Key Takeaways  Amazon’s goal is to reach net zero carbon by 2040  There are several requirements necessary to become a part of this program  18 trusted third-party certifications working with Amazon  Vendors and sellers can get …

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Navazon Monthly Webinar – October 2020

Ensuring that your Amazon business is operating at peak performance is essential for any business operating online. Keep up with the latest developments, technologies, and techniques surrounding Amazon with the experts at Navazon.     Key Takeaways  Fulfillment Center capacity constraints may limit operations during Q4.  COVID responses, Prime Day, and approaching holidays create both challenges and opportunities.  Ideal use of Brand Store pages increases brand image …

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