Amazon

Cultivate and Protect Your Amazon Garden

You may not think that gardening can teach you about E-commerce and doing business on Amazon, but they are more alike than you’d expect.    Planting a Garden and Amazon Business  Recently, I started a garden with my 2.5-year-old daughter, hoping to enjoy the delicious vegetables that grew. We tilled the soil, removed rocks, planted …

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Are Your Amazon Products Suppressed by Pesticide Policies?

In the past months, Amazon has adjusted its policies regarding pesticide-like products that are listed on the marketplace. If products seem to fall in this category, they must meet specific requirements, otherwise Amazon will remove the offer from the website until it is resolved, possibly costing businesses sales.   Key Takeaways Amazon has updated its …

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What Can Amazon Launchpad Do for You?

Does your business need a jump-start or a bit of acceleration to find true success on online? Amazon Launchpad may be the solution you need. Ideal for startups that need to generate brand awareness to reach the maximum audience and increase sales.   Key Takeaways Amazon Launchpad helps increase discoverability, polish product presentation, provide tools, …

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Amazon’s Expanding Operations into Cincinnati and Northern Kentucky

With its new Air Hub in Cincinnati/Northern Kentucky, Amazon has enhanced its ability to satisfy its customers and provide quick and reliable service. This doesn’t only help them, but their partner businesses can make the most of this kind of expansion as well.   Key Takeaways Amazon has begun operations at their Amazon Air Hub …

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How do I win the Buy Box on Amazon to Make Sales?  

If you don’t know what the Buy Box is on Amazon, you might be in for a tough time getting shoppers to buy your products. They’ll buy, of course, just not from you. The Buy Box is a critical piece of Amazon’s marketplace, especially when more than one person is selling an item.    Key …

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Amazon’s 2021 Prime Day Boosts for Small Businesses 

Amazon’s 2021 Prime Day continued the company’s annual trend of growth. Much of that growth included the growth of small businesses across the country and around the world. And when Amazon wins, all businesses they work with benefit from that success.    Key Takeaways  Amazon invested $100 million to help small businesses succeed  Customers spent …

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Why Should Your Business Be Selling on Amazon?

Online shopping is a new reality of life. And businesses that hadn’t even considered it in the past are now realizing how vital it is for their growth, especially through Amazon. Selling on the world’s largest marketplace is helping businesses find success that would be otherwise impossible.    Key Takeaways  Amazon’s shopping audience is unrivaled …

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What Do You Need to Know About Amazon’s New Provisional CoOp Rates Matter? 

Amazon has recently implemented a new provisional CoOp rate for businesses that sell through Vendor Central. Many people may just let this pass. Others may panic because they already have CoOp agreements. Navazon is here to help guide businesses through these technicalities of working with Amazon to maximum profitability.    Key Takeaways  Amazon’s CoOp rates …

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How do Small Businesses Play Critical Roles for Amazon?

Everyone knows about Amazon’s customer obsessed focus, but they also are highly driven to ensure that their business partners are successful as well. Amazon partners with other businesses in a variety of ways, giving both opportunities for growth that will further their capacity to satisfy customer needs.    Key Takeaways  Amazon’s small businesses partners help …

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What is Amazon’s “Rising Tide”?

Amazon understands the ripple effect, and that its decisions make changes for more than just their business partners and customers. This is widely evident in their recently released stories they are calling the “Rising Tide”. These stories highlight the progress that other businesses have experienced because of Amazon’s nation-wide increase in starting wage to $15/hr.  …

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Prime Now Merges with Amazon’s Primary Platforms

Back in 2014, Amazon began their Prime Now service to provide shoppers with last-minute delivery of essential items that they can’t really wait for. Until recently it had been its own mobile ap and website. Now, Amazon is merging Prime Now with Amazon’s primary app and website.    Key Takeaways  Prime Now provides ultrafast deliver …

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How Does Amazon Support the United States Postal Service?

With the quality of service in the shopping experience that Amazon offers, from product selection to quick deliveries, it may seem like a wonder that businesses that also offer those services still exist, including the United States Postal Service (USPS). However, this organization is an essential partner in Amazon’s operations.    Key Takeaways  Amazon works …

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Why Should You Pay Attention to Your Reviews?

Customer obsession has helped Amazon become one of the most successful marketplaces in the world. Customer reviews are a key element of that customer satisfaction. As such, reviews should play a critical role in managing any Amazon business account.   Key Takeaways Use positive reviews to further enhance and highlight the product Negative reviews can …

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How Can Brand Registry and Project Zero Help You?

As the potential for business to succeed and grow with Amazon has increased, so have the number of people trying to take advantage of the marketplace to make a quick buck at the expense of shoppers and legitimate businesses. To combat these bad actors, Amazon has developed programs to help stop their dishonest practices and …

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Are Fake Reviews Hurting Your Amazon Business?

The reviews section on product listings contains perhaps the most influential information that can sway a shopper to buy or not to buy. According to a study from the Spiegel Research Center, “With nearly 95% of shoppers reading online reviews before making a purchase, reviews have transformed the way consumers make purchase decisions.”  While marketing …

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Navazon Inc – Selling on Amazon – Annual Planning – December 2020

  Click here to download a pdf of the slides,Navazon Inc – Selling on Amazon – Annual Planning – December 2020 Slides   Staying up to date with Amazon and all the ways to sell on the marketplace requires constant focus. Navazon is here to help you navigate the shifting e-commerce landscape and help your business grow. This month’s webinar covered a …

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