Brand control

Why Should You Pay Attention to Your Reviews?

Customer obsession has helped Amazon become one of the most successful marketplaces in the world. Customer reviews are a key element of that customer satisfaction. As such, reviews should play a critical role in managing any Amazon business account.   Key Takeaways Use positive reviews to further enhance and highlight the product Negative reviews can …

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How Can Brand Registry and Project Zero Help You?

As the potential for business to succeed and grow with Amazon has increased, so have the number of people trying to take advantage of the marketplace to make a quick buck at the expense of shoppers and legitimate businesses. To combat these bad actors, Amazon has developed programs to help stop their dishonest practices and …

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