So much goes into a successful product listing on Amazon: perfect pictures, ideal keywords, A+ content, good ratings, glowing reviews, and more. But there is one critical element to a product listing that is sometimes overlooked by vendors and sellers. Product type is a key element of products that can enhance success if used correctly …
You may not think that gardening can teach you about E-commerce and doing business on Amazon, but they are more alike than you’d expect. Planting a Garden and Amazon Business Recently, I started a garden with my 2.5-year-old daughter, hoping to enjoy the delicious vegetables that grew. We tilled the soil, removed rocks, planted …
In the past months, Amazon has adjusted its policies regarding pesticide-like products that are listed on the marketplace. If products seem to fall in this category, they must meet specific requirements, otherwise Amazon will remove the offer from the website until it is resolved, possibly costing businesses sales. Key Takeaways Amazon has updated its …
Are Your Amazon Products Suppressed by Pesticide Policies? Read More »
Does your business need a jump-start or a bit of acceleration to find true success on online? Amazon Launchpad may be the solution you need. Ideal for startups that need to generate brand awareness to reach the maximum audience and increase sales. Key Takeaways Amazon Launchpad helps increase discoverability, polish product presentation, provide tools, …
The emergence of Amazon and rise of online shopping turned the department store industry on its head. Now, the online retailer is reportedly looking to move into that very industry they helped to disrupt. Key Takeaways Reports claim Amazon has plans to open physical stores to sell products in the decline of other big …
Having products sell on the world’s largest online marketplace is incredibly valuable, as many businesses can attest. However, getting there can be a difficult process if your aren’t practiced with Amazon’s processes and procedures. Here is a basic guide to uploading products onto Amazon to sell. Key Takeaways Using the “bulk upload” process is …
If you don’t know what the Buy Box is on Amazon, you might be in for a tough time getting shoppers to buy your products. They’ll buy, of course, just not from you. The Buy Box is a critical piece of Amazon’s marketplace, especially when more than one person is selling an item. Key …
How do I win the Buy Box on Amazon to Make Sales? Read More »
Customer obsession has helped Amazon become one of the most successful marketplaces in the world. Customer reviews are a key element of that customer satisfaction. As such, reviews should play a critical role in managing any Amazon business account. Key Takeaways Use positive reviews to further enhance and highlight the product Negative reviews can …
Customer reviews and ratings are an integral part of Amazon, and why it is such a popular marketplace for shoppers. Products with more positive reviews are more likely to sell than products without them. This aspect is so critical to good sales that bad actors take efforts to manipulate reviews. Getting organic reviews on your …
The reviews section on product listings contains perhaps the most influential information that can sway a shopper to buy or not to buy. According to a study from the Spiegel Research Center, “With nearly 95% of shoppers reading online reviews before making a purchase, reviews have transformed the way consumers make purchase decisions.” While marketing …