Sales

Are Fake Reviews Hurting Your Amazon Business?

The reviews section on product listings contains perhaps the most influential information that can sway a shopper to buy or not to buy. According to a study from the Spiegel Research Center, “With nearly 95% of shoppers reading online reviews before making a purchase, reviews have transformed the way consumers make purchase decisions.”  While marketing …

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Battling Suppressed ASINs Due to Images

Key Takeaways  Suppressions are a constant source of difficulty that can cost vendors and sellers revenue.  Having images that do not comply with Amazon’s guidelines are a common cause of suppressions.  Text, logos, and watermarks are not allowed on main images and will cause detail page suppressions.  An image suppression tracker is available in Vendor …

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