Key Takeaways Amazon has put systems in place to fight counterfeit products Counterfeit products can have serious effects on your business You can take steps to assist Amazon’s anti-counterfeit programs Amazon’s 2020 Crack-Down Amazon recently published the results of their efforts to crack down on counterfeit goods sold on its marketplace last year. The …
Finding success on Amazon Prime Day isn’t all about advertising your products well. Your business operations and preparation play a huge factor in whether your products sell on such a high-profile event. Take the time now to prepare your business for Prime Day 2021. Key Takeaways Selecting the right products to promote through the …
How to Prepare Your Operations for Amazon’s Prime Day Read More »
Vendors and sellers constantly struggle to find the best ways to advertise their products on Amazon. And the increased traffic and potential profit of make that struggle even more critical for businesses. Navazon’s experts have found several key actions to take to guide businesses on their Prime Day advertising. Key Takeaways for Prime …
How Can You Optimize your Advertising on Prime Day 2021? Read More »
Amazon’s Prime Day has become almost as big of a day for online retail as Black Friday or Cyber Monday. The potential for boosted sales is enormous, but the tactics to do so are necessary to meet that potential. One key tool to boost profitability is deals. Shoppers love deals, which is why they love …
Click here to download a pdf of the slides, Navazon Prime Day Webinar Since it began in 2015, Prime Day has quickly become one of the most important promotional days of the year. This year, millions of brands will be vying for the attention of more than 150 million shoppers. For anyone wishing …
Navazon Webinar April 2021- Preparing for a Successful Prime Day Read More »
What is a Retail Ready Product? Retail Ready products create the best shopping experiences for your customers. With informative content, optimized operations to make them available, and ensuring shoppers buy from you, Retail Readiness is critical for businesses to have a successful Amazon Prime Day. Key Takeaways Make sure that shoppers have …
Click here to download a pdf of the slides, Navazon Webinar March 2021 Key Takeaways · Discover the essential keys for successful creation and implementation of content on Amazon · Learn methods of getting your inventory into Amazon fulfillment centers · Ensure your products are Retail Ready and prepared for success · Understanding the basics …
Navazon Monthly Webinar – March 2021 New Account Launch Read More »
Click here to download a pdf of the slides, February 2021 Webinar Key Takeaways Experts say 53% of ecommerce sales will be through mobile in 2021 Successful brands on Amazon spend time and resources to create a connected brand experience across all platforms Upload branded lifestyle images & infographics for your top products Utilize sponsored …
Navazon Monthly Webinar – February 2021 Optimizing your brand for mobile Read More »
Tracking changes that Amazon makes to the Vendor Central interface is an important part of managing an Amazon account properly. Recently, they have made some adjustments on how vendors can edit details of the products in their catalog. Edit product detail page Changed Look Previously, this page showed the list of values for vendors …
What You Need to Know About Vendor Central Changes to Product Edits Read More »
Making sure that products are ready for success on the Amazon platform takes a lot of work, and paying attention to the details counts. Here is a checklist to make sure your items have the best chance at success. Key Takeaways Creating effective content that is key to grabbing the attention of shoppers and …
4-Point Checklist for a Successful New Product Launch on Amazon Read More »
The Buy Box is the area of an Amazon detail page that provides the offer on the item being viewed. It is where the “Add to Cart” and “Buy Now” buttons are located, informing the shopper of almost all the buying and delivery details they will need to decide whether on not to buy the …
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How did review comments help? Reviews are a major aspect of detail pages, creating an outsider view of the product for shoppers. Products with more and better reviews perform better in virtually every aspect on the Amazon marketplace. Commenting on reviews was an effective way for vendors and sellers to address customer concerns or help …
Click here to download a pdf of the slides, Jan 19 2021 Navazon Webinar Staying up to date with Amazon and all the ways to sell on the marketplace requires constant focus. Navazon is here to help you navigate the shifting e-commerce landscape and help your business grow. This month’s webinar covered a variety …
New metrics available from Amazon allow you to see how your Sponsored Brand marketing ranks with your competition. Access to this kind of information helps you know where your advertising efforts are succeeding as well as they could be, directing your future marketing emphasis. Key Takeaways Understanding how your marketing compares to your competitors …
Organization and proper structure in your Amazon catalog can have a huge impact on the success of your products on the marketplace. While it may seem straight forward, there are several aspects of the shape of your catalog that can be optimized as your offers change and grow. Key Takeaways Linking your products through …
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One of the most important tools for selling on Amazon, or any e-Commerce site, is the detail page. It is here that shoppers can learn the most about a product, and what they find there will either send them away or convert them into customers. Ensuring that your page will produce the latter requires a …
Amazon touts its customer-centric approach almost constantly, but they don’t always advertise how they try to help the operations of its selling partners. And while they make the basic listing of products to sell straight forward, Amazon also provides tools and programs to help those items sell and make a profit. Many may think that …
As a new year approaches, annual business planning is essential for smooth operating through every quarter. The marketing calendar for your Amazon business is a key part of ensuring that your products reach the right customers at the right time. Key Takeaways It takes time to implement marketing strategies Content and inventory should be …
Amazon Insights is a market research program that helps brands develop, launch, and sell their products. The program analyzes and brings together customer perceptions from surveys about the products that they buy. Responses to these surveys highlight attributes and assets of the products which customers say are most likely to impact buying decisions. With …
Click here to download a pdf of the slides, Aug 11 2020 Amazon Webinar The world is adjusting to the current COVID world, and Amazon remains a central figure in that adjustment. Vendors need to prepare for the upcoming events through Prime Day and Q4, and Navazon has the right tools and tactics for the …