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How to Prepare Your Operations for Amazon’s Prime Day

Finding success on Amazon Prime Day isn’t all about advertising your products well. Your business operations and preparation play a huge factor in whether your products sell on such a high-profile event. Take the time now to prepare your business for Prime Day 2021.    Key Takeaways  Selecting the right products to promote through the …

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How Can You Optimize your Advertising on Prime Day 2021?

Vendors and sellers constantly struggle to find the best ways to advertise their products on Amazon. And the increased traffic and potential profit of   make that struggle even more critical for businesses. Navazon’s experts have found several key actions to take to guide businesses on their Prime Day advertising.   Key Takeaways for Prime …

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Navazon Monthly Webinar – March 2021 New Account Launch

Click here to download a pdf of the slides, Navazon Webinar March 2021 Key Takeaways · Discover the essential keys for successful creation and implementation of content on Amazon · Learn methods of getting your inventory into Amazon fulfillment centers · Ensure your products are Retail Ready and prepared for success · Understanding the basics …

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Navazon Monthly Webinar – February 2021 Optimizing your brand for mobile

Click here to download a pdf of the slides, February 2021 Webinar Key Takeaways  Experts say 53% of ecommerce sales will be through mobile in 2021  Successful brands on Amazon spend time and resources to create a connected brand experience across all platforms Upload branded lifestyle images & infographics for your top products  Utilize sponsored …

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What You Need to Know About Vendor Central Changes to Product Edits

Tracking changes that Amazon makes to the Vendor Central interface is an important part of managing an Amazon account properly. Recently, they have made some adjustments on how vendors can edit details of the products in their catalog.    Edit product detail page  Changed Look  Previously, this page showed the list of values for vendors …

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4-Point Checklist for a Successful New Product Launch on Amazon

Making sure that products are ready for success on the Amazon platform takes a lot of work, and paying attention to the details counts. Here is a checklist to make sure your items have the best chance at success.     Key Takeaways  Creating effective content that is key to grabbing the attention of shoppers and …

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Sponsored Brand Marketing Metrics Ranking

New metrics available from Amazon allow you to see how your Sponsored Brand marketing ranks with your competition. Access to this kind of information helps you know where your advertising efforts are succeeding as well as they could be, directing your future marketing emphasis.    Key Takeaways  Understanding how your marketing compares to your competitors …

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Amazon Insights on Brand Impressions

Amazon Insights is a market research program that helps brands develop, launch, and sell their products. The program analyzes and brings together customer perceptions from surveys about the products that they buy. Responses to these surveys highlight attributes and assets of the products which customers say are most likely to impact buying decisions.   With …

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