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Amazon Insights on Brand Impressions

Amazon Insights is a market research program that helps brands develop, launch, and sell their products. The program analyzes and brings together customer perceptions from surveys about the products that they buy. Responses to these surveys highlight attributes and assets of the products which customers say are most likely to impact buying decisions.   With …

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Continuing Limitations with Higher Demand During COVID-19

As the impact of the COVID-19 pandemic grows, many are searching for ways to lessen the negative effects that continue to grow in number.   Navazon Inc. founder, Alan Adams, and his team of experts continually monitor the situation so that they can best help vendors survive and thrive through these difficult times. Their weekly …

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Sophisticated Advertising on Amazon to Fulfill Any Marketing Goals

Taking a closer look at the most effective use of Amazon advertising and how you are spending your marketing dollars is critical. Reports show that banner ads for sponsored brands get more clicks, but sponsored listings result in a larger return on investment. Either way, Amazon profits from vendors putting money into each of these …

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Amazon Provides Tools to Protect Brand and Profits

Although Amazon created Brand Registry and Transparency by Amazon as tools to help vendors protect their brands, counterfeiting remains a common vendor problem. Navazon regularly uses these tools and partners with clients to maintain brand integrity.   Amazon’s Brand Registry enables vendors to report brand violations and provide information to prevent them in the future. …

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“Grass-Roots” Nonprofit Group Revealed with Links to Amazon Rivals

According to The Wall Street Journal, “About 18 months ago a new nonprofit group called Free and Fair Markets Initiative (FFMI) launched a national campaign criticizing the business practices of one powerful company: Amazon.com Inc.” As it turns out, major funders of FFMI are some of Amazon’s largest rivals. But even with this revelation, claims …

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FedEx declines to renew Amazon Express contract

FedEx announced on June 7th that it would not renew the FedEx Express domestic contract with Amazon: “FedEx has made the strategic decision to not renew the FedEx Express US domestic contract with Amazon.com, Inc. as we focus on serving the broader e-commerce market.” Express is FedEx’s fast shipping option, with packages arriving either overnight …

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Wal-Mart launches “Fast-lane” a cashier-less checkout system

Wal-Mart is taking on Amazon’s cashier-less (Amazon Go) stores with their latest retail innovation: Fast Lane. Customer’s who use Wal-Mart’s mobile shopping app are able to scan products on their phone as they shop. Once they are ready to check out, the shopper receives a barcode on their mobile, which they scan in the Fast …

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Amazon is building dedicated warehouses to store hazardous goods

Following an incident in an Amazon warehouse in late 2018, when 24 workers were hospitalized after a can of bear repellant inadvertently exploded, Amazon is set to open its first dedicated warehouse to handle and store hazardous goods. These new facilities include designated storage areas for flammable goods, oxidizers and aerosols, with enhanced staff training …

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