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What You Need to Know About Vendor Central Changes to Product Edits

Tracking changes that Amazon makes to the Vendor Central interface is an important part of managing an Amazon account properly. Recently, they have made some adjustments on how vendors can edit details of the products in their catalog.    Edit product detail page  Changed Look  Previously, this page showed the list of values for vendors …

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4-Point Checklist for a Successful New Product Launch on Amazon

Making sure that products are ready for success on the Amazon platform takes a lot of work, and paying attention to the details counts. Here is a checklist to make sure your items have the best chance at success.     Key Takeaways  Creating effective content that is key to grabbing the attention of shoppers and …

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Sponsored Brand Marketing Metrics Ranking

New metrics available from Amazon allow you to see how your Sponsored Brand marketing ranks with your competition. Access to this kind of information helps you know where your advertising efforts are succeeding as well as they could be, directing your future marketing emphasis.    Key Takeaways  Understanding how your marketing compares to your competitors …

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Amazon Insights on Brand Impressions

Amazon Insights is a market research program that helps brands develop, launch, and sell their products. The program analyzes and brings together customer perceptions from surveys about the products that they buy. Responses to these surveys highlight attributes and assets of the products which customers say are most likely to impact buying decisions.   With …

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Continuing Limitations with Higher Demand During COVID-19

As the impact of the COVID-19 pandemic grows, many are searching for ways to lessen the negative effects that continue to grow in number.   Navazon Inc. founder, Alan Adams, and his team of experts continually monitor the situation so that they can best help vendors survive and thrive through these difficult times. Their weekly …

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Sophisticated Advertising on Amazon to Fulfill Any Marketing Goals

Taking a closer look at the most effective use of Amazon advertising and how you are spending your marketing dollars is critical. Reports show that banner ads for sponsored brands get more clicks, but sponsored listings result in a larger return on investment. Either way, Amazon profits from vendors putting money into each of these …

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Amazon Provides Tools to Protect Brand and Profits

Although Amazon created Brand Registry and Transparency by Amazon as tools to help vendors protect their brands, counterfeiting remains a common vendor problem. Navazon regularly uses these tools and partners with clients to maintain brand integrity.   Amazon’s Brand Registry enables vendors to report brand violations and provide information to prevent them in the future. …

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“Grass-Roots” Nonprofit Group Revealed with Links to Amazon Rivals

According to The Wall Street Journal, “About 18 months ago a new nonprofit group called Free and Fair Markets Initiative (FFMI) launched a national campaign criticizing the business practices of one powerful company: Amazon.com Inc.” As it turns out, major funders of FFMI are some of Amazon’s largest rivals. But even with this revelation, claims …

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