Sophisticated Advertising on Amazon to Fulfill Any Marketing Goals
Taking a closer look at the most effective use of Amazon advertising and how you are spending your marketing dollars is critical. Reports show that
New Members of the Navazon Team
We are happy to welcome Alejandro, Mary Beth and Rory to the Navazon family to boost clients’ products in search rank, improve conversion rates, and
Amazon Provides Tools to Protect Brand and Profits
Although Amazon created Brand Registry and Transparency by Amazon as tools to help vendors protect their brands, counterfeiting remains a common vendor problem. Navazon regularly
Explosive Growth on the Amazon Vine
Do you have a new product you’re launching on the Amazon marketplace? Looking to get reviews and ratings for it? Amazon’s Vine program could be
Senatorial Questioning on Amazon’s Choice Program
After senatorial questioning, spurred by a report about problems with Amazon Choice products, Amazon responded. While ensuring that reports with problem products are taken seriously,
“Grass-Roots” Nonprofit Group Revealed with Links to Amazon Rivals
According to The Wall Street Journal, “About 18 months ago a new nonprofit group called Free and Fair Markets Initiative (FFMI) launched a national campaign
Target takes on Prime Day with the “Deal Days Event” on July 15-16
This year on July 15 and 16, Target will be competing directly with Prime Day during their Deal Days Event. Unlike Prime Day however, Target
Amazon shuts down Amazon Spark
Launching in 2017 as one of Amazon’s first forays into social media, Amazon Spark, an Instagram inspired photo shopping feed has largely shut down. According
FedEx declines to renew Amazon Express contract
FedEx announced on June 7th that it would not renew the FedEx Express domestic contract with Amazon: “FedEx has made the strategic decision to not
Amazon implementing new 3P Seller policies
In an attempt to improve the customer experience while shopping on Amazon, the company announced new rules for 3rd party marketplace sellers. Starting June
Amazon is the world’s most valuable brand:
According to the 2019 “BrandZ Top 100 Most Valuable Global Brands Ranking” study undertaken annually by WPP and its market research firm Kantar, Amazon was
Wal-Mart launches “Fast-lane” a cashier-less checkout system
Wal-Mart is taking on Amazon’s cashier-less (Amazon Go) stores with their latest retail innovation: Fast Lane. Customer’s who use Wal-Mart’s mobile shopping app are able
Amazon is building dedicated warehouses to store hazardous goods
Following an incident in an Amazon warehouse in late 2018, when 24 workers were hospitalized after a can of bear repellant inadvertently exploded, Amazon is
Wal-Mart launches free next day delivery
Promptly following Amazon’s lead in announcing next day delivery on tens of thousands of items, Wal-Mart has responded by offering free next day delivery on
Amazon launches pick and pack machines
In an exclusive story first reported by Reuters, Amazon has deployed new warehouse automation tools from Italian firm CMC Srl, called CartonWrap. According to the
Wal-Mart is adding robots to its workforce
Wal-Mart announced a plan to add more than 3,000 autonomous worker robots to their U.S. stores. Included in the plan are 3 types of “smart
The new look of Navazon
Our mission at Navazon is to help businesses navigate Amazon.com by focusing on growth, profit, and brand excellence. The new Navazon logo is a compass
Amazon moving staff from Seattle to Bellevue
After a contentious fight over the proposed “Head Count Tax” for large employers by the Seattle City Council, Amazon has followed through, at least partially,
Gen Z Embraces Amazon
Piper Jaffray conducted a study of buying patterns for 8,000 American teens with an average age of 16 and concluded that 44% of Gen Z
Jeff Bezos releases his annual letter to shareholders
We went ahead and summarized some of the highlights in this year’s shareholder letter: Bezos took the shareholder letter as an opportunity to remind legislators
Amazon investing $800M to build out one-day shipping for Prime Members
Shortly after Amazon’s first quarter earnings report CFO Brian Olsavsky announced the company’s intention to enhance the standard Prime free two-day shipping program to a