Covid-19 Update 4/28
Click here to download a pdf of the slides, Amazon Impacts of COVID-19 – Navzon Inc – April 28 2020. Amazon continues to recover
Sponsored brands
Use Sponsored Brands videos as a new way to market your products on mobile devices. These videos will help your products stand out in search results and help
Covid-19 Update 4/21
Click here to download a pdf of the slides, COVID-19 Impacts on Amazon – Navazon Inc – Presented April 21 2020. The COVID-19 pandemic
Amazon Impacts of Covid-19 – Update 4/15
Click here to download a pdf of the slides, Navazon Inc April 14 2020 COVID-19. Much has happened in the past week as the COVID-19
Continuing Limitations with Higher Demand During COVID-19
As the impact of the COVID-19 pandemic grows, many are searching for ways to lessen the negative effects that continue to grow in number.
Amazon Searches Reportedly Account for the Company’s Own Profits
According to The Wall Street Journal, Amazon’s product search feature has reportedly been tweaked to feature products that are more profitable for the company, like
Sophisticated Advertising on Amazon to Fulfill Any Marketing Goals
Taking a closer look at the most effective use of Amazon advertising and how you are spending your marketing dollars is critical. Reports show that
New Members of the Navazon Team
We are happy to welcome Alejandro, Mary Beth and Rory to the Navazon family to boost clients’ products in search rank, improve conversion rates, and
Amazon Provides Tools to Protect Brand and Profits
Although Amazon created Brand Registry and Transparency by Amazon as tools to help vendors protect their brands, counterfeiting remains a common vendor problem. Navazon regularly
Explosive Growth on the Amazon Vine
Do you have a new product you’re launching on the Amazon marketplace? Looking to get reviews and ratings for it? Amazon’s Vine program could be
Senatorial Questioning on Amazon’s Choice Program
After senatorial questioning, spurred by a report about problems with Amazon Choice products, Amazon responded. While ensuring that reports with problem products are taken seriously,
“Grass-Roots” Nonprofit Group Revealed with Links to Amazon Rivals
According to The Wall Street Journal, “About 18 months ago a new nonprofit group called Free and Fair Markets Initiative (FFMI) launched a national campaign
Target takes on Prime Day with the “Deal Days Event” on July 15-16
This year on July 15 and 16, Target will be competing directly with Prime Day during their Deal Days Event. Unlike Prime Day however, Target
Amazon shuts down Amazon Spark
Launching in 2017 as one of Amazon’s first forays into social media, Amazon Spark, an Instagram inspired photo shopping feed has largely shut down. According
FedEx declines to renew Amazon Express contract
FedEx announced on June 7th that it would not renew the FedEx Express domestic contract with Amazon: “FedEx has made the strategic decision to not
Amazon implementing new 3P Seller policies
In an attempt to improve the customer experience while shopping on Amazon, the company announced new rules for 3rd party marketplace sellers. Starting June
Amazon is the world’s most valuable brand:
According to the 2019 “BrandZ Top 100 Most Valuable Global Brands Ranking” study undertaken annually by WPP and its market research firm Kantar, Amazon was
Wal-Mart launches “Fast-lane” a cashier-less checkout system
Wal-Mart is taking on Amazon’s cashier-less (Amazon Go) stores with their latest retail innovation: Fast Lane. Customer’s who use Wal-Mart’s mobile shopping app are able
Amazon is building dedicated warehouses to store hazardous goods
Following an incident in an Amazon warehouse in late 2018, when 24 workers were hospitalized after a can of bear repellant inadvertently exploded, Amazon is
Wal-Mart launches free next day delivery
Promptly following Amazon’s lead in announcing next day delivery on tens of thousands of items, Wal-Mart has responded by offering free next day delivery on
Amazon launches pick and pack machines
In an exclusive story first reported by Reuters, Amazon has deployed new warehouse automation tools from Italian firm CMC Srl, called CartonWrap. According to the