The new look of Navazon

Our mission at Navazon is to help businesses navigate Amazon.com by focusing on growth, profit, and brand excellence. The new Navazon logo is a compass

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Gen Z Embraces Amazon

Piper Jaffray conducted a study of buying patterns for 8,000 American teens with an average age of 16 and concluded that 44% of Gen Z

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Are you ready for Prime Day?

In an article posted on Bloomberg, Wedbush Securities Inc. analyst Michael Pachter estimated that Amazon sales on Prime Day were around $4.2 billion. If you

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Amazon private label success

According to a study by Marketplace Pulse, a New York based e-commerce research firms, Amazon’s private label brands are not a significant threat to established

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Amazon’s War on “CRaP”

After years of prioritizing growth over profit, Amazon has shifted their priority in the U.S. from selection to profitability. “CRaP” is an internal acronym for

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Doing More with Less

On December 26th, Amazon announced yet another record-breaking Holiday sales season. While this news itself is noteworthy, and we shared updates about this in last

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French Taxes on Big Tech

When progress on a proposed EU-wide tax on large tech corporations stalled in late 2018, and movement slowed on a Franco-German joint “Tech Ad-Tax”, French

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