Navazon Monthly Amazon Update

Key Takeaways  Sponsored Display is an effective way to market products on and off Amazon  Targeting options help effectively reach shoppers through views, products, or customer interest  Creative customization options are now available to make unique headlines and logos  Amazon is always trying to make advertising simpler and more accessible to vendors and sellers, because their success means success for the Amazon marketplace. The main tools they provide for advertising are

Last year, Amazon emphasized its commitment to building a sustainable business for customers and the planet by co-founding The Climate Pledge, a program focused on achieving net zero carbon across their organization by 2040.     Key Takeaways  Amazon’s goal is to reach net zero carbon by 2040  There are several requirements necessary to become a part of this program  18 trusted third-party certifications working with Amazon  Vendors and sellers can get

Ensuring that your Amazon business is operating at peak performance is essential for any business operating online. Keep up with the latest developments, technologies, and techniques surrounding Amazon with the experts at Navazon.     Key Takeaways  Fulfillment Center capacity constraints may limit operations during Q4.  COVID responses, Prime Day, and approaching holidays create both challenges and opportunities.  Ideal use of Brand Store pages increases brand image

Shoppers can find almost anything they could want on Amazon, from sports equipment and electronics to essential oils or emergency preparedness kits and everything in between.     With so many products that could grab a shopper’s attention and their money, vendors and sellers need to take advantage of any tool available to get their products in front of potential

One difficulty with selling on Amazon these days is ensuring that your brand is represented accurately to customers. Amazon now offers Brand Store pages as an opportunity for businesses to showcase their catalog in a much more customized and unique way meant to build brand loyalty and improve the overall image of your brand to Amazon shoppers.   

Many vendors and sellers on Amazon.com have discovered the advantages of A+ content on their detail pages. This section of a product’s detail page has given those items a great ability to communicate with shoppers through several combinations of images, text, and tables to showcase features and provide education about the product itself, enhance their

Moving is one of the most complicated and stressful events in life these days, and people jump at opportunities to make that process easier. Amazon has come to be known for its ability to give consumers exactly what they want, sometimes even before they know they want it.   Amazon Move is a new program

Getting a new product to sell successfully has always been a difficult task for retailers. On Amazon, where there are already so many things for shoppers to see, it seems like a new product will just get lost in the shuffle. And for some products, if they don’t sell quickly, they become obsolete.   But

Vendors and sellers offer all kinds of products on Amazon’s online marketplace, from t-shirts and tools to toys and toilet paper. Sometimes, a product may have aspects that make it dangerous in for Amazon to either store or transport. This may be because of some chemical or ingredient that makes it possibly unsafe, whether it