Click here to download a pdf of the slides, Amazon Impacts of COVID-19 – Navzon Inc – April 28 2020. Amazon continues to recover and adapt as the COVID-19 pandemic crisis begins to take a downturn in many ways. Amazon Operations This week, more than in recent weeks, Amazon has increased its purchase …
Use Sponsored Brands videos as a new way to market your products on mobile devices. These videos will help your products stand out in search results and help customers discover your brand and products as they shop on Amazon. These ads are keyword targeted, cost-per-click, and link customers directly to the product detail page where they can learn more …
Click here to download a pdf of the slides, COVID-19 Impacts on Amazon – Navazon Inc – Presented April 21 2020. The COVID-19 pandemic and the world’s response to it has touched the lives of most people on the planet, and a worldwide company like Amazon continues to adapt to ensure it place in …
Click here to download a pdf of the slides, Navazon Inc April 14 2020 COVID-19. Much has happened in the past week as the COVID-19 pandemic has developed, and Amazon has continued to respond. Alan Adams and his team at Navazon have kept up with these shifts in the e-commerce space and have some very …
As the impact of the COVID-19 pandemic grows, many are searching for ways to lessen the negative effects that continue to grow in number. Navazon Inc. founder, Alan Adams, and his team of experts continually monitor the situation so that they can best help vendors survive and thrive through these difficult times. Their weekly …
Continuing Limitations with Higher Demand During COVID-19 Read More »
According to The Wall Street Journal, Amazon’s product search feature has reportedly been tweaked to feature products that are more profitable for the company, like private-label goods it owns, more prominently. However, Amazon spokesperson Angie Newman claims that the story is not factually accurate. While the truth of any of the claims is yet …
Amazon Searches Reportedly Account for the Company’s Own Profits Read More »
Taking a closer look at the most effective use of Amazon advertising and how you are spending your marketing dollars is critical. Reports show that banner ads for sponsored brands get more clicks, but sponsored listings result in a larger return on investment. Either way, Amazon profits from vendors putting money into each of these …
Sophisticated Advertising on Amazon to Fulfill Any Marketing Goals Read More »
We are happy to welcome Alejandro, Mary Beth and Rory to the Navazon family to boost clients’ products in search rank, improve conversion rates, and make Amazon vendor experiences smoother and more profitable. Alejandro Trejo joined the Navazon team in September 2019 as an Account Manager. He spent the past 6 years working for …
Although Amazon created Brand Registry and Transparency by Amazon as tools to help vendors protect their brands, counterfeiting remains a common vendor problem. Navazon regularly uses these tools and partners with clients to maintain brand integrity. Amazon’s Brand Registry enables vendors to report brand violations and provide information to prevent them in the future. …
Amazon Provides Tools to Protect Brand and Profits Read More »
Do you have a new product you’re launching on the Amazon marketplace? Looking to get reviews and ratings for it? Amazon’s Vine program could be just the thing you need! Amazon Vine is a program that sends products to esteemed reviewers, named Vine Voices, who review and rate your product. Additional reviews generally enhance conversion …
After senatorial questioning, spurred by a report about problems with Amazon Choice products, Amazon responded. While ensuring that reports with problem products are taken seriously, Amazon’s response emphasized how difficult it is to make personal evaluations of recipients of the badge. The original story from BuzzFeed pointed out inferior products that received the seemingly …
Senatorial Questioning on Amazon’s Choice Program Read More »
According to The Wall Street Journal, “About 18 months ago a new nonprofit group called Free and Fair Markets Initiative (FFMI) launched a national campaign criticizing the business practices of one powerful company: Amazon.com Inc.” As it turns out, major funders of FFMI are some of Amazon’s largest rivals. But even with this revelation, claims …
“Grass-Roots” Nonprofit Group Revealed with Links to Amazon Rivals Read More »
This year on July 15 and 16, Target will be competing directly with Prime Day during their Deal Days Event. Unlike Prime Day however, Target shoppers will not need a membership in order to cash out on the deals. “This year, we’re giving guests more discounts across even more of our assortment with two days …
Target takes on Prime Day with the “Deal Days Event” on July 15-16 Read More »
Launching in 2017 as one of Amazon’s first forays into social media, Amazon Spark, an Instagram inspired photo shopping feed has largely shut down. According to an Amazon spokesperson: “Spark is not gone entirely, we’ve pivoted and narrowed the experience based on what resonated with customers – shoppable images and collections in fashion and home …
FedEx announced on June 7th that it would not renew the FedEx Express domestic contract with Amazon: “FedEx has made the strategic decision to not renew the FedEx Express US domestic contract with Amazon.com, Inc. as we focus on serving the broader e-commerce market.” Express is FedEx’s fast shipping option, with packages arriving either overnight …
In an attempt to improve the customer experience while shopping on Amazon, the company announced new rules for 3rd party marketplace sellers. Starting June 12th, sellers now must include a price per unit for all existing and new listings that include a consumable. This means sellers must indicate how much of an item there …
According to the 2019 “BrandZ Top 100 Most Valuable Global Brands Ranking” study undertaken annually by WPP and its market research firm Kantar, Amazon was crowned the most valuable brand in the world for 2019. According to David Roth, the chairman of BrandZ: “Amazon has played the game very well: the central proposition of its …
Wal-Mart is taking on Amazon’s cashier-less (Amazon Go) stores with their latest retail innovation: Fast Lane. Customer’s who use Wal-Mart’s mobile shopping app are able to scan products on their phone as they shop. Once they are ready to check out, the shopper receives a barcode on their mobile, which they scan in the Fast …
Wal-Mart launches “Fast-lane” a cashier-less checkout system Read More »
Following an incident in an Amazon warehouse in late 2018, when 24 workers were hospitalized after a can of bear repellant inadvertently exploded, Amazon is set to open its first dedicated warehouse to handle and store hazardous goods. These new facilities include designated storage areas for flammable goods, oxidizers and aerosols, with enhanced staff training …
Amazon is building dedicated warehouses to store hazardous goods Read More »
Promptly following Amazon’s lead in announcing next day delivery on tens of thousands of items, Wal-Mart has responded by offering free next day delivery on 220,000 items, covering categories from nonperishable foods, toys and electronics. Next day delivery requires a minimum order of $35, and will be available immediately in Phoenix, Las Vegas and Southern …